UltraViolet launched last fall with a murmur, not ROAR, but supporters were planning to make more noise about the format once touted as a potential saviour of the sagging home entertainment business this year.

Tuesday at CES, supporters of cloud-based platform to announce multi-million-dollar campaign awareness and a tentative deal on Amazon, while also revealing the number of accounts that already since the launch of a tender in the fourth quarter.

About 750,000 UltraViolet account was created following the encouragement of the promotion are simple. About 20 films have been released on video in any format so far, with more studio came on board this year.

To build awareness, Digital entertainment content ecosystem, the Consortium behind the format, said it will partner with the Digital Entertainment Group to create awareness campaigns.

In an interview with TheWrap, DECE members said they were enthusiastic about the response of consumers even without heavy marketing.

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